Control tower serves as a centralized hub overseeing air traffic at an airport. It coordinates aircraft movements on the ground and in the air. It prevents collisions, checks weathers, tracks and clears runway for landing and takeoff, responds to emergencies and contributes to overall safety and order of air traffic at the airport.

Now, can you imagine the chaos that would happen if there is no control tower. When I meet companies all around the globe still most of them operate without a control tower for their business. The operations are chaotic and the data is in silos and no one has a clear picture. Imagine you’re at an airport, and suddenly saw an airplane in flight. Can you distinguish whether it’s in the process of landing or has recently taken off, without any additional information? This is the problem faced when data is in silos in the company.

To build the control tower the first step we recommend to our clients and prospects is building the unified data warehouse which collects data from the nook and corner of your organization. This unified data warehouse acts as a “single source of truth” for the enterprise. Once the unified data warehouse is built then the next step is to build tools on top of it to monitor and organise the activities inside and outside the company.

In the AI age most companies want to be transformed by AI by using cognitive automation but as per Professor Andrew Ng, the first step to that is to actually build a unified data warehouse.

In conclusion, the metaphor of an airport lacking a control tower underscores the profound impact on customer experience, brand integrity, and the bottom line for businesses without a unified data warehouse. Comparable to the critical role of a control tower in ensuring air traffic safety, a centralized data system is imperative for delivering a consistently exceptional customer experience. The absence of this foundational element jeopardizes operational efficiency, posing a direct threat to brand reputation and shareholder value. Establishing a robust “single source of truth” is not merely a strategic consideration but an absolute necessity for navigating data complexities, fortifying customer satisfaction, upholding brand authority, and securing the financial resilience of the enterprise.